A day in the life of a digital marketer What do online marketers or digital marketing consultants do? They help your business to ‘get found’ online using a combination of inbound and outbound tactics. With many of my clients being accommodation businesses scattered throughout Australia, there are different ways I manage their online activity. In this article, I’ll show you what’s involved in my typical...
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I’ve spent the majority of my work life being based in an office in Melbourne’s CBD. But this year, I’ve made a big move and I’m now on the Forj Marketing team. With that means I’ve also changed where I work and I’m now a remote worker – full-time. Yes. My office is at home. Well, you’re probably thinking I get to sleep in, and...
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Are you trying to get a handle on using social media for your business? But finding it’s wearing you down? Social media is a fast-paced environment. There’s new content streaming through Facebook, Twitter and Instagram feeds at such a rapid rate. And it’s easy to get lost and feel overwhelmed amongst the noise of it all. As a small business owner, you probably feel pressure...
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And how to choose the right SEO company It’s like those ads you see, you know the ones that promise that you’ll be earning 6 figures all while you’re sitting poolside. Or that you can set yourself up for life if you invest a particular sum of money in this special and limited offer. I’m not all doom and gloom, but I do stay clear...
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Use keyword research to develop content for your audience So you’ve decided to plunge head first into building your own website and you’ve gone live. After such a huge relief to get everything perfect, you’re twiddling your thumbs. You thought that the launch would bring in all these new customers. But things are still the same. There’s no influx of emails in your inbox and your...
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