Your business website is the digital front door of your business. It’s a critical part of your marketing strategy. That means that you need to focus on improving it in key areas. To do this, you should be asking yourself a few important questions.

Is Your Traffic Legit?

Has this ever happened to you? You’ve analysed the data for your website and discovered your traffic levels are huge. That’s great! But wait, are you sure this traffic is legit? To explore this question, you need to check your conversions and also explore where the traffic is coming from. If there’s no known source and your website is relatively new, it’s possible you’re getting the dreaded spam click. That can drive up marketing costs and show that your business is successful when in reality, you have a long way to go.

Is Your Content Providing Value?

For your business website to be successful, you will need to provide value. This is about more than just offering high quality products or services. You need to deliver something extra. This is usually provided in the form of great content. Excellent content should be informative, engaging, or useful to your target audience. It’s true what they say. Content is king and it’s in your best interest to explore ways that you can capitlize on this idea. Research the questions your customers are asking and then use your content to provide the right answers. This will also help demonstrate your expertise in your field or industry.

Is Your Bounce Rate Too High?

A key metric when assessing your website is your bounce rate. If you have a high bounce rate, this means that customers are leaving before they have a chance to convert. That’s an issue and a high bounce rate can have a wider range of causes. For instance, you could find that your high bounce rate is due to technical issues on your website. Technical issues are an immediate turn off for your customers and will result in your business feeling both poorly managed and unprofessional. This is something that you should explore correcting with the support of a skilled website designer. 

Are You Keeping Up With Competitors?

Finally, you should consider whether you are staying in line with your competitors in terms of the value that your website provides. If your website isn’t providing enough value, then this is always going to lead to a higher bounce rate. That could mean that your customers are slipping away and choosing one of your rivals instead. This isn’t quite a disaster scenario but it’s not far off and it’s something to keep in mind as you work to improve your website. It’s always smart to run research analysis on competitors. Explore their strengths as well as where they are falling short. You might be able to use these weaknesses to close the distance. 

By answering these questions, you should understand some of the issues that could be plaguing your business website right now and the steps that you need to take to correct these problems sooner rather than later.