How To Prove You’re Taking Your Business Seriously Business

Starting and running a business isn’t something you can just do – or rather, you can, but if you want to be successful and not have to close things down almost as soon as you start, you need to think about it all very carefully. Once you start breaking down what it really means to start a business, you’ll realize that there’s a lot to put in place before you can even think about finally launching, and although it’s going to take you longer to get started, it’s well worth taking that extra time to get things right. 

One of the many things you’ll want to do if you want to do well when you finally launch is to show that you’re taking your business seriously, and with that in mind, here are some ways to do it. 

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Write A Clear Business Plan 

If you want people like investors and lenders to take your business seriously and to see that you’re doing the same thing, you’ll need to have a good, solid, well-written and well-researched business plan in place. A good business plan is a useful document that outlines your business goals, target market, includes a competition analysis, talks about your marketing strategy, has financial projections in it, and even includes operational plans (that is, how you’re going to run the day to day business itself). This is a map or blueprint that’s going to help you get where you want to go, and it’s also something that shows others how seriously you take your business and the homework you’ve done to get results. 

Your business plan needs to include:

  • An executive summary
  • A company description
  • Market analysis
  • The management structure
  • A description of your products or services 
  • Marketing ideas and a full strategy if possible
  • How you’ll fund the business and how much you’ll need
  • Financial projections
  • And then you can include an appendix with any extra information that might be useful

Invest In Professional Branding

In business, first impressions count for a lot – perhaps they even count for everything – and your branding is going to be among the first thing people notice about your business, which is why it has to be good – it has to be professional. 

A strong, professional brand means you’re taking things seriously because it takes time, effort, and money to get that right. The great thing is that once you’ve designed your branding, you can use it everywhere to get your message across, including custom labels for your products. 

Have A Professional Online Presence

Something else that’s definitely going to help when it comes to proving how seriously you take your business is your online presence. The fact is that whatever you’re doing online, from your website to your social media accounts, is more than likely going to be the first contact a lot of your customers have with you, so it needs to be good (and professional) to make a positive impression and persuade them to buy from you. 

Your website, for example, needs to be user-friendly, look good, and include all the right information, so make sure you keep your content up-to-date and ensure your site it mobile-friendly. Plus, you’ll need to keep your social media up to date as well, and always engage with your followers as much as possible, but remember to keep things on a professional level as that’s going to help your business most of all. 


Sharni-Marie

Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.

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