Brand
If you want to make a lot of sales, it’s essential to ensure your products stand out on store shelves. If customers don’t notice them, it doesn’t matter how good they are: they won’t sell.
But how do you make them stand out effectively? What are your options? That’s what we talk about in this post. We look at everything you need to do to get your products noticed and make them more visible to the people you sell to.
Make The Packaging Pop
The most obvious tactic is to simply make the packing stand out. If your design is more memorable or noticeable than any other brand’s, you’re much more likely to get people to pick up your items and take them with them off the store shelf.
The easiest strategy is to use bright colours. People notice boldness first before anything else, even if there are other brands present on the shelf.
Fonts can help, too. Big letters or even bubble letters can grab immediate attention and force prospective customers to focus on you before moving on to browsing other products.
Even if a customer doesn’t buy from you immediately, having bright packaging breeds familiarity. Your leads are more likely to recognise you next time, increasing the likelihood of a sale.
Always consider how much your packaging pops when labels printing. Double-check check everything stands out properly.
Don’t be afraid to make labels brighter than you would otherwise, depending on your brand.
Make It Simple
Another pro tip is to make your products’ packaging simple. Trying to incorporate anything too complicated could generate confusion and make it more challenging to identify what’s inside.
Simplicity usually involves providing some bright images and one or two pieces of information on the front, with everything else relegated to the back. Writing everything up in small print can be an excellent way to provide information to curious customers without boring everyone else.
Be Sensitive In Your Materials Choice
You also want to be sensitive in the materials you choose. Failing to align with customer expectations could result in fewer sales.
For most businesses, plastic or cardboard packaging is okay. However, if you sell to an eco-conscious crowd, you’ll want to consider sustainability as well. Don’t make your packaging harmful to the environment if going green is important to your customers.
On this point, you should ensure your boxes or packaging look strong enough to protect goods while in transit. Customers might worry about breaking items if you don’t put them in strong packaging that they can keep in their vehicles next to other items they may have bought.
Make It Unique
Finally, ensure you make your packaging unique. Try to avoid looking like every other product on the market.
Ideally, you want your packaging to have a unique vibe and reflect your brand. The more you can make it stand out, the better.
Providing customers with something different gives them a reason to try you instead of going with their usual brand.
Sharni-Marie
Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
