Sports nutrition was a relatively small industry fifteen years ago. There were a handful of brands selling protein powders and other supplements, but they were few and far between. What’s more, you had to be seriously committed to the cause as a customer. Prices weren’t cheap. 

Now, though, things are changing. Sports nutrition is a massive business opportunity and growing all the time. It’s worth $150 billion or more. 

Entrepreneurs should seriously consider getting into this sector. The future looks bright, and there are new niches emerging all the time, thanks to specialist diets and athlete allergies. 

In this post, we take a look at the sports nutrition market and how you can build a business around it. Read on to learn more. 

Starting A Sports Nutrition Company Is Ridiculously Easy

These days, the actual blends and powders that consumers take are made in a handful of factories in North America and the Far East. Most brands just slap their labels on the front of the packets and then rely on that to sell their products. 

This approach is okay if you have a massive marketing budget. But if you want to sell units as a startup, you’ll need to go beyond rebranding of generic goods. You need tactics that will help you get noticed. 

There’s good news and bad news here. The good news is that there are companies already out there, such as Omniblend, who can take care of all your production and packaging requirements. The bad news is that barriers to entry are low. Anyone can set up a supplement business, and so making progress in the industry is challenging. If you want to succeed, you need to come up with something different. 

Take Account Of Your Costs

The next task is to take account of all the costs that you face. There are more of these than you might imagine. Common expenses include things like building your website, creating all the branding and trademarks that you need, getting insurance, overhead and fees, and paying for shipping. 

You’ll then need to figure out the minimum price per unit you can charge to cover all these costs. Again, unless you’re selling thousands of units, you’ll need to find some other way to compete besides price. 

Figure Out Your Business Model

If you’re planning to sell supplements, you’ll need to carefully design your business model. Here are some of the factors that you’ll need to consider: 

• Whether you’ll sell products online or via existing retail stores
• The amount of your own capital you’re willing to invest in the venture
• The name of your brand and what makes it different
• The consumers you want to target and why
• Your trademark and logo

Begin Marketing

Without a comprehensive marketing strategy, your business will fail to thrive. You need to grab fitness enthusiasts’ attention with your branding in a way that speaks directly to them. Marketing can include engaging content, well-written blog posts, reaching out via email or talking about your products via social media.