It’s not always easy to tell when your digital marketing isn’t succeeding. It could be that you haven’t been tracking your progress, or it could be that you’re doing everything right, and the problem is outside of your control. But, here are some signs that point to a larger issue that you need to address as quickly as possible if any of them apply to your particular situation!

#1 You aren’t generating leads from online channels

The first question to ask yourself is whether you’re generating leads online at all. If so, how many? If you’re not generating any leads online, then your digital marketing isn’t as successful as it could be, and there’s likely something wrong with the way that you are executing those efforts. You aren’t generating enough leads if you don’t see a lot of people visiting and engaging on social media, for example – either by downloading content such as ebooks or whitepapers; taking part in webinars; following information; signing up to receive updates, and so on. You can track these types of analytics by using an ai platform that provides all this data to you so you can make an informed decision about what the best route would be for your business’ sales to increase.

#2 Your conversion rate has decreased over time

If you’re tracking your conversions and you notice that they’ve decreased over time, then this is a surefire sign that something isn’t working with the way that you are executing digital marketing. It could be that people aren’t converting because of any number of reasons:

• Your website isn’t mobile-optimized
• Your content doesn’t answer visitors’ questions fully
• You haven’t implemented enough SEO and SEM strategies to boost traffic and leads from organic search listings (which can make up as much as 50% of all web traffic)

These factors will negatively affect your conversion rate if they aren’t addressed. If your conversion rates have plateaued or even declined after increasing for some months (or years), it may be time to take a step back and think about what’s going on. After all, you want to address the situation before any permanent damage has been done to your business!

#3 Sales have stagnated

If your sales have stagnated, this could be a sign that something is going on. For example, are you getting less traffic to the website? Has organic search declined or ignored key pages of the site? Is there poor conversion from visitors into customers and repeat business? If so, it may indicate an issue with how well your digital marketing strategy is working. In order to fix these problems, consider what changes might help get more people buying from your company again. 

For example, if you’re not generating enough leads through SEO, then try implementing some paid ads in addition to content creation to make sure you reach all potential customers who are looking for services like yours online.

In conclusion, by taking a look at these three signs, you’ll be able to determine whether or not your digital marketing efforts are working, and if they aren’t, then you can take the steps needed to fix them.