As a small business you are unlikely to have millions put aside for advertising so working to a realistic budget friendly advertising fund is essential to been successful. Most small businesses and start-ups are probably lucky to have a few thousand dollars to fund their promotions. So your little funds most defiantly need to be spent wisely. You need to make the most out of the funds so think smart and get savvy. There are so many ways and opportunities for you to advertise your company that don’t have to break the bank have a look at these few to get you started.

Make The Most Of Your Website

A lot of business owners get fooled into thinking they only need a website if they sell products online, this is definitely not the case. It doesn’t matter what type of business you have it has become an essential for consumers to be able to see an online presence through a website. Potential customers always look on the Internet for companies in their local area. If your competitor’s online and you’re not, you can find yourself at a huge disadvantage. You don’t have to spend a fortune to do this, just make sure it’s attractive, responsive and you are sure to impress your customers.

Use Flyers and Signage

A good way to promote your business on a budget is to make use of things such as signage, banners and flyers. Designing your own to advertise your business is simple, inexpensive and it’s a great way to gain potential customers. Have a look at Eurotech for some handy tools. If you really want to get the best benefit from using this type of advertising, try offering a deal or incentive for bringing in a flyer or quoting something off of a sign.

Do Joint Promotions With Partners

You will see many national companies taking advantage and partnering every day because it’s an excellent advertising tool to be able to reach new customers and it can cut the advertising costs dramatically. Partnering isn’t just for the giants in business so maybe going in with other businesses could help you save on advertising money and increase the exposure your business receives.

Newsletter or Email

Providing a newsletter/email will help you to not only keep in touch with your current customers but also allow you to connect with an abundance of new customers. You should make sure your newsletters are attractive, informative and needed and it’s not advised to use it to send adverts to your customers. You should try using your newsletter to provide your customers with valuable information that they will remember your company. If you are on a customer mind they are more likely to think about you when looking to purchase. The only time that you should consider sending out offers is if the customer has specifically asked for them or ticked to accept advertising via email.

Do you have any other way that you can advertise as a small business on a budget? Please share them in the comments section below.