Small Business Technology Trends in 2019 Business / Marketing

When you’re in business, it’s always important to keep your eyes on the latest technology trends. This isn’t just because it can make life a whole lot easier and your business simpler to run, but it also means you’re making things more convenient for your customers. Embracing new technologies always keeps your business one step ahead. So, which trending technologies do you need to keep your eyes on this year?


Analytics Resources

Data and analytics have always been important when it comes to business, but they’re set to become even more powerful when it comes to decision making in 2019. In the last few years, the business world has realized how important it is to collect as much data as possible from clients and customers. Understanding customers is the key to offering them the kind of service they want and developing a loyal relationship. Analytics will be able to tell you more than ever about your best customers and the system they adopt.


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The Cloud

Up until now, many small business owners thought of Cloud as those white fluffy objects in the sky. However, Cloud has totally transformed the world of storage for business and personal use. Throughout this year, it’s predicted that the majority of small to medium sized businesses will be utilizing Cloud storage, whether for documents, product images or much more. Having everything you need in one space for little cost is a huge convenience for businesses.


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Cybersecurity

It’s one of the most important aspects of business IT these days. Not only because it makes good sense, but also because cybercrime is estimated to cost businesses in the US around $2 trillion this year. As a business owner, it would be foolish to not invest in cybersecurity, even as an inclusion to web application development. During the year, it’s likely more and more businesses will invest in cybersecurity and apps that are laced with AI. Artificial intelligence is a more sophisticated way to tackle cybercrime and it’s less likely to be leveraged by attackers.


Digital Modernization

Although in the past few years, digital modernization has only really been available to large businesses, mainly due to the cost, it will become more freely available from now on. This means that smaller businesses have the chance to position themselves well for the future of business. It’s important to jump on the bandwagon as soon as possible when it comes to updating technologies in business. Perhaps your business needs to invest in a database that allows the workers to telecommute, rather than being in the office five days a week. Or maybe you need to work on customer facing technology that allows you to gather more information on customers to set you up for targeting new potential customers. Although these digital modernizations can be costly, they also put your business in an excellent position for the future and help you to beat the competition.

Technology trends will always change because technology is constantly evolving. As a business owner, make sure to always keep up with the latest trends.


Sharni-Marie

Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.

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