The world of small businesses can be summarised with one single word: Multitasking.

Indeed, in a small organisation, everyone needs to tackle the challenges as they come and accumulate tasks in the best possible way. From a practical perspective, there’s a lot to do, which leads to unavoidable heavy workload when the team tries to keep up with a constantly changing market.

However, there’s another big issue about multitasking: You can end up doing things that you don’t enjoy at all. These are the top 5 tech peeves of small businesses, as well as the best tips to avoid them!

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Keeping your social media presence alive

Your social media presence is essential to keep your business appealing to your audience. However, when you’re already working hard to meet deadlines, it’s understandable that the prospect of creating new content every day to post online can be the very least of your worries. A good idea for small businesses to keep on top of their social media challenges is to work closely with a freelance copywriter who can create content in advance.

 

Upgrading OS

If you’ve missed the recent cybercrime that has taken the British national health system – the NHS –  In hostage, you probably wouldn’t measure the real impact of skipping your IT upgrades. Indeed, the outdated security systems used by the NHS have facilitated access to cybercriminals, who have launched a ransomware operation on all available networks. A dedicated IT support team can ensure that your systems are not only up-to-date but can also be on the call for all last minute issues. Ultimately, you don’t want to waste time maintaining your network, but you don’t want to invite hackers in either!

 

Building web campaigns for clients acquisition

Client acquisition is primordial to your business growth. It’s also wasting precious time you could invest in working with existing clients. Consequently, more and more small businesses choose to dedicate their acquisition budget to advertising, in the hope that they can create a self-generating channel. While it takes only a few clicks to start a web campaign on social media or search engine networks, it can be ineffective without the appropriate targeting and digital presence. Get a freelancer to run your web campaigns!

 

Creating the next newsletter

Newsletters are a pain in the butt to set up as, just like social media, they require updated and exciting content to perform. Unfortunately, when you’re a small business, you might find it tricky to engage your customers with your day-to-day challenges, or even to write content that doesn’t sound too self-promotional. However, your copywriter can use the content generated for social media in the newsletter strategy also.

 

Reading your Google Analytics dashboard

Google Analytics is a free tool that is used by most businesses but understood by only a few. If you have little time to dedicate to your web traffic data, a weekly or monthly collection of data might be wasted on you. You can outsource this task to an analyst who can produce a clear report that highlights the most relevant information.  

Small businesses can’t afford to waste time on tech tasks, but at the same time, they can’t afford not to dedicate any time on those. Outsourcing to the best expert can be the ideal solution to stay on top of your game and freeing your team up!