Encouraging people to give your food product a taste requires marketing. Here are just five promotional tactics that you can use to get people to buy your product.

Invest in professional packaging/labelling

Good packaging or labelling can make your product look more professional and attractive. There are plenty of companies that can design and manufacture packaging for you – visit pro-motion.ws for information on such services. Make sure that your packaging contains all the information buyers need from ingredients to allergy warnings. Also consider whether you want the packaging to be eco-friendly and whether it needs to tesselate so that it can be stored in bulk more easily.

Promote your product at events

Events are a great chance to promote your food product. They can be particularly useful for giving people free samples so that they can taste your product. Such events include food trade shows, local food festivals or in-store promotions. Make sure to advertise your food product’s most unique features and consider offering exclusive discounts and promotions. You could even host a live demo of how to make your food or how to cook with it.

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Sell your product to retailers

Retailers are likely to have more pulling power when it comes to attracting customers to your product. These could be local independent shops or large retail chains or online retailers. It’s easier to start with local retail outlets and then approach bigger ones. With larger retail outlets, you’ll generally need to deliver a pitch and have a previous record of sales. Know exactly how many of your products you’re willing to sell to the retailer and make sure that you can meet their demands.

Set up a website and social media

Every business can benefit from having an online presence. Having a website and social media could help you when pitching to retailers by making you look more credible. These platforms could also be places to independently sell your product. Make sure to keep content regularly updated – especially on social media – and consider investing in SEO to improve your rankings. If you want to save money on web design you can always use a free site builder like WordPress.org to do this.

Encourage online reviews of your product

A lot of consumers put their trust in online reviews. This could include customer reviews as found on online retailer sites like Amazon.com, as well as professional reviews found on blogs and online publications. Controlling the content of reviews can be difficult – ideally you want reviews to be wholly positive. To encourage this, email your loyal customers with requests to leave a review and only approach food bloggers who you’re certain are going to appreciate your product.