In an ideal world, your website would be inherently interesting to the people who manage to stumble upon it. They would be naturally enthusiastic about your business, without any prompting whatsoever. Alas, this is the real world, and the only people who will be automatically interested in your site are your friends and family. We’re sorry! But we’re here to help. If your site is looking a little bit dull, then take stock of the five tips below to make it more exciting.

Add a Blog

Despite being widely known as one of the best ways to draw people to a website, blogs are still a little underrated. If you haven’t got one for your website, now’s the time to get with the program and start writing! It’s important that your blog is genuinely interesting, however. If you just write about all the awesome things you’ll do as a company, then you’ll have no readers. Connect in some way to the lives of the people visiting your site, and you’ll draw plenty of eyeballs to your site.

Offer Something

If you want people to enjoy being on your site, then you need to offer them something. A website isn’t a one-way street, where you ask your customers to give you business. You have to give them something in return. What this is will depend on the nature of your business, but it could be something like a free ebook, or a free consultation, or anything else that functions as a way of saying ‘thanks for stopping by.’ Stores in the real world do this all the time in the form of free samples and the like, and so should you.

Visual Appeal

Even the greatest content in the world can’t survive if the website looks drab and uninspiring. Your website should capture your visitor’s imagination from the word go. If your website could do with a bit more visual stimulation, take a look at 101 software development resources and learn the skills you need to add some java animation to your site. Even on a basic level, your website should be full of color and creative design!

Hide the Boring Details

Your website needs to have “the boring details”, and by that we mean your contact details, about you page, opening hours, and so on and so forth. You shouldn’t hide them, exactly – they should be prominent – but they should be dressed up in such a way that they’re not boring. Give people a reason not to click away from these crucial pieces of information.

Don’t Be So Serious

Your website is a project that you’re serious about, but it doesn’t have to always present a face of seriousness. Don’t be afraid to get silly and add a little bit of fun here and there, even there’s no real need for it. No one will remember the really serious details, but they will remember the fun they had on your website! Funny videos and a touch of humor in the text will go a long way.

Bonus: Just Hire a Professional

You have to keep in mind that unless you have the same skillset as a professional website designer like Cullen Fischel, your website isn’t going to look 100% polished and 100% interesting. Yes, even if you use a website builder like Square Space or a WordPress Template, it’s still not going to be the same. There are unique features that can’t be done with a plugin that only a professional can do. So this is definitely going to be your best bet, besides, this isn’t an expensive service either, and it’s going to be worth it in the end to not have a website that looks like a generic template.

Need some help? Get in contact with us today.