A television is not just a device for watching Netflix in the evenings. It can also have enormous business benefits for your organisation. From boosting team morale to impressing potential clients, there are so many reasons why every company should consider installing a TV screen.

If you’re not convinced, here are five great reasons your business needs a television.

Entertainment

When a potential client or a hopeful job applicant visits your office, there’s a good chance they might have to wait. If they arrive early and you’re still in an important meeting, they will have to sit in your reception area until you are ready to see them. You want to create the best possible impression for any visitor to your office, especially if they are considering doing business with you. One small way to achieve this is providing a television to prevent them from getting bored while they wait. Magazines are great, but a TV is much more dynamic and eye-catching, and will show any potential client that you are innovative and forward-thinking. Companies such as loop.tv provide business TV services for all industries.

Marketing

You don’t have to use your television for entertainment if you don;t want to. It’s also an effective marketing tool, allowing you to display your products and services on the screen for anyone who visits your office. There are further opportunities for collaboration with local businesses, whereby you can advertise their brand in return for them advertising yours. This opens you up to a wider audience and may help you acquire new business.

Employee morale

As an employer, it’s important to keep spirits high amongst your team. You have the power to make meaningful changes to their working lives, which can determine their overall levels of happiness, fulfillment, health, and productivity. There are so many ways to boost morale, from embracing flexible working to providing free food and drink in the office. And providing a television for staff to enjoy in their breaks is another great perk. It gives them an opportunity to wind down at lunchtime, without having to sit at their desks or leave the office in bad weather. Staff can congregate around the TV, watching the news or their favorite program, and bond with each other. It’s a great conversation starter and can really help strengthen interpersonal relationships within your team.

Collaboration

A television screen can also enhance collaboration and communication amongst your workforce. You can use it to connect with remote employees or partners via video chat, or display important visual aids during a meeting or presentation. It is likely to impress potential clients far more than an archaic paper printout.

Showcase company culture

When you’re interviewing candidates for a role, a TV screen in your waiting area is a great way to showcase your company culture. It tells them that you are a fun, creative office, and they can expect similar perks when they come to work for you. It can improve your employee acquisition and retention rates, making your company a more desirable place to work.