When you host a business event, it’s so important to market it properly beforehand if you actually want people to show up. But a lot of businesses underestimate how important it is to market the event while it’s actually happening. If you can showcase your event online while it is still going on, you are able to reach people that couldn’t make the event. It also shows them what they’re missing so they’re more likely to come along next time you host an event. You may even get some people to turn up because they were nearby and they saw what was happening on social media. If you are running a business event soon, here’s how you should promote it while it on the day. 

Create A Hashtag

The best way to get visibility on social media is by creating a hashtag. If you can create a good hashtag for the event, your team can post updates about it using that hashtag. You should also encourage any attendees to post using the same hashtag as well. That way, people can easily follow the event on social media if they can’t be there in person, and you will build up a lot of hype. It’s a good strategy for getting people interested before the day of the event, so try to get it going a few days before, and then you can capitalize on that momentum when the event is up and running. 

Live Stream The Event 

People may not be able to make it in person, but if you live stream a video of it, you give them the next best thing. There are some great professional streaming services that can manage a high quality stream of the event, which can then be posted on social media and on your website. This means that you can still raise brand awareness and showcase products to people that were not able to attend the event. It will also build hype for your next event when people see what they are missing out on. 

Create Photo Opportunities 

If you want people to shout about your event on social media, you need to give them something interesting to post, which is why creating photo opportunities is so effective. You could have a mascot of some kind that people can take photos with, or set up a photo booth with some cool effects. Your logo will be displayed proudly on all of these photos, of course. People are far more likely to share a fun photo on social media, and if you combine this with your hashtag, you can reach a lot of people. You should also take some of your own photos to post during the event. 

Give Out Promotional Products 

Promotional products are a great way to entice people, but they’re also a good way to market your event while it is happening. If you hand out promotional bags, for example, people will leave the event and wander around the local area displaying your logo. This may prompt others to come inside and see what is happening. 

Promoting an event while it is happening is a good way to ensure that you have a steady flow of people all day, and it will also encourage more people to attend next time, so it’s important that you think about it before the event starts.