Launching a new product is tough and even if your previous products have been successful, that doesn’t guarantee you success with your next offering. A lot of money goes into developing and manufacturing a new product so if it’s a flop and you don’t get that many sales, it can leave your business in a difficult financial situation. If you want to stop that from happening, it’s important to create a buzz around the product in the lead up to the launch so people are excited about it and when it finally launches, you’ll get an influx of sales. If you’re launching a new product soon, these are the best ways to create a buzz around it.

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Make The Product Itself Exciting

This sounds obvious but a lot of people miss the mark. It can be difficult to create a buzz around certain products that are deemed boring, especially functional household items that people are buying because they need, rather than because they want it. But there are still ways to make these products more exciting by adding unique features that people won’t find anywhere else or doing something more interesting with the design. The more exciting the product is, the easier it will be to generate a buzz around it.

Revisit Your SEO Strategy

Every business owner knows that their search rankings are incredibly important. If you’re launching a new product, it’s a good idea to get a head start and begin looking at your SEO strategy now, rather than waiting until after the new product has launched. At the minute, all of your keywords will be focused around your existing products but it’s important that you start introducing some that relate to your new product. Even though you don’t have a product to sell yet, if you can create a ‘coming soon’ page on your site that gives details and release dates for the new product and get that performing well in the search rankings, you’ll get a lot more people excited about the launch.

Follow The Process On Social Media

People like a good story, so it’s always a good idea to follow the product design and development process on social media. Start out by posting pictures and videos of the initial design meetings and images of early designs. Then you can start posting pictures of prototypes, updates on the manufacturing process, and then eventually the details of the release. People will follow the story along with you and get more excited about it as time goes on. When the product is finally released, they’ll feel like they have to buy it.

Take Pre Orders

If you’re successful in building a lot of hype around your product, you should hopefully have a lot of people eagerly waiting to get their hands on it. In that case, you should start offering pre orders so people can secure the product well in advance of the launch. It makes things easier for you because you know whether your marketing efforts are working or not and it’s also a good way to inspire customers to do some of the marketing for you. People will post on social media about their order and you can also post the overall pre order figures every week or so and that will encourage more people to put their own orders in.

If you just launch a product out of nowhere without really talking about it, you’re not likely to get that many sales at all. But if you can build a buzz around it in the weeks and months leading up to the launch, you’ll have plenty of customers waiting to get their hands on it.