Clients, unfortunately, do not grow on trees. They have to be won, and convinced that working with you is a worthwhile use of their time. As we all know, this is hardly the end of the journey. Clients must be impressed and aftercare must be levied so they continue to return.

In general, being able to do this will enable you to cultivate a growing list of clients that care about your firm, will recommend you, and come back with increasingly larger bookings or jobs to deal with. This can be the lifeblood of many firms – even top law firms with clients scratching at the door to have their cases taken will make sure to keep an essential and premium list of clients they care for no matter what.

Expanding your clientele list is not always just a case of taking out a social media ad, but of refining what you have to offer and learning to message that carefully. Some firms decide to acquire worthwhile commercial bond applications, for instance, so they are qualified, licensed, contracted, and trusted in all of the work they do.

Let’s consider three more practical examples your firm could use today in pursuit of this goal.

Deals, Promotions & Discounts

Ultimately, you have to reward someone for taking a chance with you. They need to know that their willingness to try is something that you appreciate. For small businesses, this might mean offering something as simple as a handwritten note with every product purchase. For others, it may mean signup promotions and discounts, lessening the friction between them and that first order. Then, you can overdeliver, and secure that trust for good.

Encourage Reviews & Testimonials

It can be helpful for new customers or clients to give you a review or a testimonial should they wish to. It can be nice for you to incentivize this review with a reward, like a discount for next time. Just make sure that you ask for honest testimonials and never reference the fact you would like a positive one. It’s clear you’d prefer a glowing review, but offering a reward for one can make your intentions seem questionable, and it’s simply not polite.

Employ Appropriate Aftercare

Aftercare is a great way of showcasing that you’re in it for the long haul, and you’re ready to help out with post-servicing care, advice, or replacement in the future. For instance, it’s not uncommon for contractors to hold a clause in their contracts stating certain warranties, and how many times they’re happy to engage in immediate maintenance if something goes wrong. Aftercare can sometimes just take the shape of making sure you send a message to make sure everything is okay. Touching base with a client can go a long way, especially if it’s out of genuine concern instead of just reminding them to leave you a positive review.

With this advice, you’re sure to secure further clientele to your firm. This way, they’re bound to trust you more often, and form deeper relationships with your brand.