A successful business is one that uses marketing to engage with its target audience and increase sales figures. Without effective marketing, you’re going to struggle to create any brand awareness or give people a reason to interact with your company. Due to this, it’s essential that you have viable marketing strategies in place at all times. 

Of course, there are plenty of new marketing techniques being used all the time and many businesses are eager to try out the latest trends. However, the increased risk associated with trialing new marketing methods could mean that you waste resources unnecessarily. With these tried and tested marketing techniques, however, you can achieve your goals and boost your ROI today:

1. Direct Mail

Contacting your prospective customers directly enables you to convey the brand message that’s relevant to their segment of your target audience. Using a reputable direct mail company, like Action Mailing & Printing Solutions, even means you can combine the latest personalization techniques with classic marketing methodologies. In addition to this, direct mail allows you to reach your targets in a way that digital marketing can never replicate. 

When you send marketing materials directly to potential customers, they are able to feel the paper, card, or plastic used, as well as any additional features, such as lamination and embossing. These extra touches convey key brand information and enable you to protect and preserve your company’s identity while boosting brand awareness. 

2. Signage

Using signage in strategic locations can have a significant impact on your company’s performance. With the potential to reach millions of people every day, signage gives you the opportunity to generate brand awareness on a gigantic scale. 

Of course, signage is particularly useful if you want to welcome customers or clients to your premises. By using signage to make people aware of your location and availability, you’ll increase the number of people who visit your premises and engage with your brand. 

However, it isn’t just local companies or bricks and mortar businesses that can benefit from this type of marketing. Even online-only businesses can reap significant rewards by creating brand awareness with strategic signage. 

3. Promotional Gifts

Everyone enjoys receiving a free gift and the right promotional item can even entice people to make a purchase. Although promotional gifts have been a popular form of marketing for years, they continue to be widely used because of just how successful they are. 

Today’s promotional items take many forms, including memory sticks, phone covers, and even laptop skins. By choosing a promotional gift that reflects your brand, products, services, or identity, you can ensure that your target audience associates your company with a range of positive characteristics. 

In addition to this, using branded promotional items ensures your company’s marketing assets are being seen regularly. Depending on what type of gifts you choose to give away, a promotional item could be seen by millions of people before it’s eventually discarded, so the potential to increase your company’s reach via this form of marketing is limitless. 

Finding the Right Marketing Techniques for Your Brand

No company should rely on one marketing technique to achieve its goals, so it’s important to find the right mix of methodologies for your brand and your audience. By choosing complementing marketing tools and targeting your audience in a number of ways, you can maximize your results and enjoy higher sales figures, more meaningful engagement and a more profitable business.