Want people to remember your brand? Having a clear brand identity can help to gain the trust of new customers by making your company appear bigger and more organised. Here are just 15 ways to build brand awareness.

 

Staff uniform

Your first step could be to consider branded uniforms. These could contain your logo or be of a colour that reflects your company. Branded uniforms are common in retail stores as a way of helping to make staff more identifiable from customers as well as promoting the store’s brand. An entire uniform may not always be needed. For example, in coffee bars branded aprons are often popular, allowing people otherwise dress the way they want. You could even settle for a branded name badge, allowing even more freedom when it comes to clothing whilst still offering some distinguishable branding. There are specialist companies that can design uniforms for you.

 

Your vehicle

Your company vehicle could also be an opportunity for branding. Many company owners invest in car wrapping for their vehicles which involves wrapping the car in vinyl, which has branded then printed onto it. Car wrapping isn’t permanent, making it suitable for leased vehicles. Another option meanwhile could be to opt for magnetic roof signs (this is common amongst driving instructors, taxi companies and delivery companies).

 

Signage

If you’ve got a shop, a restaurant or an office, you’ll probably also want to add some branded signage around your premises. On top of outdoor signage, it’s often worth investing in branded signage indoors to help build a sense of brand identity. You can follow a theme by using the same fonts and colours. Such signage could include everything from shop window signage to product pricing on shelves. You could even venture out into electric signage and digital signage.

 

 

Events displays

Events can be a great opportunity to further extend the reach of your brand. Such events could include trade shows, conferences and sponsored events. If you’re attending a trade show, you may want to hire a branded marquee for giving your stall that extra distinctiveness. When it comes to conferences, you may want to stick to branded banners and flags. It’s even possible to get creative with events branding including balloons and even logos created using spot lighting.

 

Packaging

Packaging is another vital form of branding if you sell products. The likes of plastic bags and cardboard cups are popular ways of spreading brand awareness, whilst carboard packaging can help products to stand out on shelves. There are many companies that can design professional packaging for you. Make sure to only put branded packaging on other people’s products if you have their permission.

 

Flyers

Flyers are a popular form of marketing that could also help to spread awareness of your brand. You can hand out flyers to people in specific locations or you can post them through people’s doors. You can even ask a local retailer to stock some flyers in their shop – waiting rooms in hairdresser salons, dental surgeries and doctor surgeries are great places to put flyers as people will often pick up any reading material available. Printing off flyers is cheap and easy, making it a worthwhile form of marketing.

 

Posters

You could also try putting posters up in certain places to build brand awareness. These can be the perfect opportunity to get creative with branding – the aim is obviously to make them as eye-catching as possible. When putting up a poster somewhere, you need to make sure that you have permission to put the poster there, otherwise it could be classed as graffiti. There may be certain public spaces with frames and bulletins that are reserved for posters.

 

 

Billboards

Billboards can be another way to show off your brand. These are most common alongside roads where they can be seen by drivers. The process behind producing a successful billboard is much like producing a poster and you should aim to make it as eye-catching as possible whilst keeping information succinct (posters can be busier as passers-by may have more time to look at them). Billboards can be expensive to produce, so bear this in mind.

 

Business cards

Business cards are handy for exchanging contact details in a fast and professional manner. Like flyers, you can also leave them in strategic places for people to pick up and look at. Unlike a poster or flyer, business cards don’t give you much space to work with, but you could still use them to boast logos and colours. There are companies that can produce business cards in bulk for you at a cheap price.

 

Branded objects

There are many objects that can also be branded including pens, mugs, coasters and fidget spinners. These can further boost brand awareness. You can design and build your own branded items using the likes of this company. Such branded objects could be perfect for handing out at events. You could even do some guerrilla marketing and leave them strategically in places where people may have a need for them (you could leave a branded pen in a bank or you could leave a branded flash drive in a computer café).

 

Your website

Branding is also important online. The most important form of online marketing is your website. This can be an essential part of your brand identity and is likely to be the first point of contact for many people discovering your company online. Consider creative ways of implementing your logo such as adding banners or changing the favicon. A website is also great place to establish your tone of voice, which can be a part of your branding. You can build your own website for free using a content builder or you can hire a professional web designer to make you one.

 

Your email signature

You can also use your email signature as a chance for branding. On top of signing off emails with your name and contact details, you can add your company’s logo. This will not only help to make your emails feel more professional, but it will further add to your brand awareness. You can find guides to changing your email signature online.

 

 

Social media

You should also try to continue your branding on your social media pages. It’s worth using your profile pictures and banners to display your branding.  Meanwhile, you can develop a tone of voice when it comes to the writing Tweets and Facebook posts. You can even use branded infographics and memes to further reinforce your brand identity. A sense of consistency is important with social media both in the type of content you’re producing and the regularity of which you post – you don’t want to be posting twenty times one week and three times the next. A social media marketing company may be able to help you establish a brand identity. You can also use the help of video production companies to create branded videos.

 

Apps

It’s even possible to build your brand awareness via an app. Many companies are now building apps as a way of engaging with smart phone users. By urging someone to download your app on their phone, you also leave a permanent reminder there. Make sure that the app uses similar colours and fonts as the rest of your branding. You can also set the app icon as your company logo.

 

PPC advertising

PPC advertising is also another way to get your brand out there. Such ads are paid for on a pay-per-click basis (hence the name PPC) and will run until a certain amount of people have clicked on them. Your adverts should contain all the elements of your branding from familiar colours to the same fonts – you can hire a professional graphic designer to build these adverts for you.